Feb 04 2008

Yes We Can – the role of emotion in system change

I tend to avoid political commentary in my blog. (Lots of reasons – I’ll not bother you with that at the moment.) But today I was pointed to a video about Barack Obama’s US presidential campaign that appears right now on Dipdive.com that is worth sharing. Oddly, it is not (yet?) embeddable video. It should be. (The http://www.yeswecan.com website itself is down for me a the moment.)

EDIT: 9:09 AM – here is the embeddable YouTube Version

What this video does is emotional motivation. It uses words and music – two very emotionally rich media – to convey a simple point of hope. The emotional state it can engender – if it resonates with you – prepares you for taking action.

When we think about facilitating change, we often focus on our logic. Our goals. Our tactics. What this video reminds me that we also need to attend to the emotional and emotive context of our change methods and plans. Read the note of will.i.am (of the Black Eyed Peas) the creator of the video, just below the video (also here on his blog). Read about why and how he acted. Who acted with him.

I think one reason I have been so captivated lately by graphic recording and facilitation is that images carry more than “the facts.” They trigger more than the logical and important “next step.” So does the music in this video.

will.i.am, thanks for the reminder. Yes, we can.

And, on a side note. I sense this video could be a sea change for the Obama campaign. “We are not divided as our politics suggests.” Oh, I hope so, regardless of the outcome.

yes, we can

2 responses so far

2 Responses to “Yes We Can – the role of emotion in system change”

  1. Nancy Whiteon 04 Feb 2008 at 9:20 am

    Hm, someone else also pointed out that this is a great example of the power of a mashup.

  2. rubie perryon 03 Jul 2008 at 10:40 pm

    the music is so amazing!!!!!!!!!what a wonderful idea well done… the act itself is
    very astonishing. i love it. this is a great piece of work.

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