I am trying hard to bring it out of its teaching and learning context actually. I see value for people in that context to consider the bigger picture, and likewise for people outside that context (journalists, marketers, managers etc) to consider the ideas of the teaching and learning context. But it is true, the course does attract mainly educationalists, and my background is such, so you are right. Any help in widening the scope would be greatly appreciated AND, I’m very much looking forward to meeting you in NZ at DEANZ!