Social Media Marketing GSP: A Tweet-book

First Set of TweetsToby Bloomberg is not the type to let the dust gather. She is always looking at things, asking “what can we do with that” and, rather than just asking, she starts trying and doing. She is a force to be reckoned with!

She is at it again with her latest experiment, Social Media Marketing GSP: A Tweet-book. She asked me to be one of her guinea pigs… um… I mean interviewees… for chapter 6 on communities and networks. Of course, I had to say yes. Here is a bit of context. My tweets are embedded. Let’s see if this makes any sense!

So what’s a Twitter-book you may be asking? It’s a book written using Twitter as platform and distribution channel. Social Media Marketing GPS #smgps is the first business book to experiment with this format.

This Twitter-book is structured as a “real” business book and includes: a foreword, introduction and chapters. Each chapter will have a 1 question interview with people knowledgeable about the topic. All posts will be hash-tagged #smgps.

Chapters and interviews will be tweeted Monday – Friday through the end of April. I invite you to join me in this experiment in a new way to write a business book. Please add your insights and learnings to the stream; they’ll be incorporated into the book. My ultimate goal is that this Twitter-book will serve as a resource about social media written by and for marketers. So explore .. have fun .. discover and don’t be afraid to try it out.

second set of tweets Now that Toby is on chapter six, she has sussed out the process a bit and suggested earlier in the week that preparation is worth it, and that trying to not get carried away with too many tweets is also useful. That asks the writer to be both succinct per post (140 characters) and overall. With the size of the question Toby asked me, that was challenging. How to be brief but substantive, eh? It is harder than it looks.

It is also interesting to try and express something that both works read forwards and backwards. Readers reading back on Twitter, get it from tail to head. Those reading the recap on the blog and eventually the “book” (whatever form that might take) get it in order. Tricky. Interesting.

As I tweeted out my 12 140 character or less contributions, a few people wondered if I a) should be writing a blog post instead (they missed the context and Toby’s intro, I suppose) b) had too much nervous energy and c) how they might contribute. I think the burst of volume might not have been appreciated by all those people following me.

Hmmmm… what do you think? final set of tweetsAre we pushing a medium too far or is this a useful, creative application? Or something all together different?

Here are a few other creative writing experiments with Twitter:

The interview for Chapter 6 is also now up here.

3 thoughts on “Social Media Marketing GSP: A Tweet-book”

  1. Nancy – Thanks for your too kind words and for playing along with this Twitter experiment to learn if there might be a new way to write and distribute a ‘book.’ One of my questions was – could tweets be written as unique full thoughts and at the same time be incorporated into a more comprehensive structure like the section you wrote? Reading your tweets the answer is “yes.”

  2. I love this idea – two things I love about it: getting in there and just giving it a go (how can we know if a new idea will work unless we try it out?) and the way 140 characters encourages brevity, clarity and touching on the essence.



  3. People have always loved writing unique, concise pieces of wisdom. We see pre-digital twitter on grave-stones such as:

    “I Told You I Was Sick”,
    “Here lies the body of Jonathan Blake, Stepped on the gas instead of the brake.”,
    “Here lies my wife: here let her lie! Now she’s at rest, and so am I.” (John Dryden on his wife!)

    I love these. See some more i.e. on (;

    SMS was also a revolution for communication. Yesterday, Deutsche Telekom in Germany apologised for an embarassing server break-down last week by offering clients free sms. A record number of 85000000 sms were sent – more than at Christmas and New Year! People just love sms and, especially if it’s free, only having 160 characters at our disposal will continue to allow us to communicate without clutter.

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