The popular Internet discussion site, Reddit.com has a practice called “Ask Me Anything.”(http://www.reddit.com/r/AMA/) It is a discussion thread where either some notable is invited in or a member offers their expertise and the other members can ask them, well, anything! It is so popular it even has a mobile app so you can follow the AMAs. Some of the AMA’s are amazing… the insights that emerge when someone asks us a question seem to leap over anything we can prepare. I’ve done a ton of keynote talks, and the best ones have been when someone interviews me. They pull out things I had no idea I knew, and I was able to express them naturally and easily.
What is it about someone asking us questions that surfaces great, sharable knowledge?
This is the question that is part of the second of two experiments we are running with the of Bill and Melinda Gates Foundation grantees of the Water, Sanitation and Hygiene program. (Read about the first one here.)We have started interviewing ourselves on the KM team, and have offered to interview any grantee to help tease out and share their insights with other grantees and stakeholders. It is a simple, low risk experiment to learn together and share knowledge
Our hypothesis, or Theory of Change, for the peer interviews is fourfold.
- We are often unconscious about what we know (see Dave Snowden’s great piece on “we know more than we can say and we say more than we can write.”) When someone asks us to “tell them a story” about our work, we are able to on the spot reflect, surface and share insights that might otherwise just stay stuck in our heads.
- We are short on time so we are reluctant or unable to stop, reflect, write and share. For whatever reasons. If someone can ask us and even help us write it up, we may be able to jump over that barrier.
- Pithy write ups of the insights can be valuable ways to cross pollinate learning in a grant portfolio, particularly if they come in small bites in greater frequency than the formal knowledge sharing instruments of regular reports and journal articles.
- Interviewing each other is a generative practice. This is because people like to know they have been heard. Not to freak out my dear science brethren and sisters, but the Dalai Lama once said that human beings “need to be heard, seen and loved, and in that order.” (As quoted in a story from Mark Jones, told to Peggy Holman and noted in her book, “Engaging Emergence.”) In the work world, we often swap in “respected” for loved, because talking about love at work seems taboo in many of our cultures. 😉 All the same, when we take the time to interview each other, to listen and to capture the insights, two things happen. One is the person who speaks often makes concrete, as they speak, thinking that was not yet fully formed or articulated. The second is that when people are heard, they are more likely to offer their knowledge in the future. So interviewing becomes a generative practice.
So far I have interviewed our KM team leader, Pete Cranston. On my to do list is to interview our client, the BDS portfolio lead (who is a pretty freaking amazingly open guy, so I look forward to this), and, after our last call (see blog post 2) I want to follow up with one of the grantees who is asking this same question: how do we surface and share our learnings more effectively. He calls it “process learning.” Some folks call it “working out loud.”
So another experiment has begun. I’ll keep you posted. In the meantime, do you have any stories or insights about peer interviewing as a learning and knowledge sharing method? Please, share them in the comments!