Internet Marketing Presentation - February 24, 2000

2/28/2000

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Table of Contents

The Digital Economy

Significant Differences

Differences (continued)

<Webonomics> (con’t)

<Webonomics> (con’t)

7 Myths of the Web Economy

“Communication is .the economy. .The new economy is .about communications, .deep and wide.”. .- Kevin Kelly

“No one is as smart .as everyone.”....Larry Keely, .the Doblin Group

Focus on Interactions

The Virtuous Circle

Kevin Kelly’s 10 Rules for the New Economy

More Kelly’s “Rules”

More Kelly’s “Rules”

Markets as Conversations

The Attention Economy

Transition to E Marketing

Branding on the Web

Values of Interactive Branding

Strong Web Brands

One-to-One Marketing

One-to-One in Action

Purpose and a Plan

Selling on the Net

What else besides selling?

When People Who Don’t Like You Go Online

When Your Customers Create Your Site

Which is also very good

Site Architecture

Do It Yourself .or Outsource?

Site Maintenance

Marketing Your Site

Online Advertising

Interactive Ads

Reciprocal Links .and Networks

“The law of plentitude is most accurately rendered thus: in a network, the more opportunities that are taken, the faster new opportunities arise. .A network is a possibility factory.” ..- Kevin Kelly

Affiliate Programs & .Co-Branding

Personalized Email

Online “Community”

Bulletin Boards .and Forums

Newsgroups and Listservs

OnlineFacilitation listserv

Diversion: Humor

Site Tracking & Measurement

What to Measure?

More Measurement...

More Measurement...

Integrated Marketing

Author: Nancy J. White

Email:

Home Page: http://www.fullcirc.com

Other information:
Prometheus Presentation February, 2000