Full Circle Associates

Ross Mayfield pointed to this blog post on categorizing types of business blogs. (Don't miss the comment conversation on Ross' blog.)

Are there "Six Types Of Business Blogs - A Classification"? Fredrik Wackå suggest that it is far more complex, but having some "buckets" helps people think about their blogging options.

Corporate (or Business, Organizational) blogs can be classified into six different categories. Each category shares common characteristics and the blog content can be expected to differ between the categories. Furthermore, there's differences in terms of target groups and purposes.

Even if we also see hybrid forms where blogs are examples of more than one category, an organization that professionally incorporates blogging into its communications strategy will likely prioritize one purpose (for each blog)."

I'm interested in this category of "culture blogs." Anyone have examples? Are they authentic? Manipulative?