Monday, November 15, 2004

BloggerCon: Mary Hodder Notes on Values Session

I was doing work avoidance (hm, blogging, and reading blogs is now a key work avoidance enabler in my life!) and came across the notes from the recent BloggerCon.

I appreciated the notes Mary Hodder posted on her session on values. This is near and dear to my facilitator's heart. Practices often stem from values. But if we don't talk about the values, the practices often misfire. I also think values has gotten another strange reputation after the US presidential elections, which concerns me. But I'll not drift there right now. I am posting an extensive quote.Summary of Core Values of the Web Session at Bloggercon
We started out with a rule: if you mention your personal value system, that you relate it to the topic at hand, and if you go on too long about it, I might have to redirect the session to the next topic. But I was very lucky to have such a thoughtful, smart group of folks to discuss this issue, and the rule never was invoked.

I read the first couple of the items in a list (at bottom)... folks commented sharing their experiences. Periodically, I would throw out another issue. Many other issues came up from the discussants: online trust, reputation, why we care about transparency. Because people shared different needs they have as they write or read blog posts, it became apparent that different value systems come into play, and we need different levels of transparency. In reaction to some of this, people suggested either legal or technical controls. I feel that controls like this are often heavy-handed and I prefer community moderation, but didn't want to say that. I wanted to see if people would come up with that on their own, and within a half hour of discussing various control scenarios, among other things, and sharing values and the subtleties of face-to-face interaction verses online interaction, people began to express that legal and overbearing technical controls to reduce unsavory behavior felt bad. They wanted to use the community interaction to ferret out bad behavior, discuss it as it comes up, and then moderate it down. And a couple of folks expressed that they feel this currently works in the blogosphere. This is often what I see in online behavior with groups. I watched our discussion take on really interesting issues and decide that trusting the community to moderate behavior, trust and the value of information was better than heavy handed centralized controls.

We also talked about how our social norms might shift as the blogosphere grows, what it means to feel cheated by someone apparently giving their own opinion, after which we find out they are being paid to write. We want disclosure and the chance to evaluate the biases people have. We want more subtle ways to understand bloggers we don't know than simple inbound link counts, and I pointed out that top 100 lists don't mean very much to me. There was a request for a categorization system for blogs similar to DMOZ, so that we can more easily find people talking in smaller communities.

We talked about whether the values we were discussing applied to the whole web, as the title suggests, or what aspects might just apply to the blogosphere. We talked about finding new voices and how power laws might be disrupted. We also noted that with podcasting, there is a need for more than just metadata to search, so that more than just highly linked or known authors can be found based on content and topics, if the author is not known already. We also talked about the internet as a place (metaphor) verses as a delivery system for content that includes the metaphor of shipping reflecting the old analog content system, and why the place metaphor may need more thought and integration into the digital.

We described why anonymity works in some situations, and why it doesn't work in others, and why it's very necessary in some circumstances. We talked about the assumptions we make, based on certain social and informational cues online, and whether these assumptions make sense. We agreed that relationships are very important, and behind them are various kinds of trust about the person and the information, and we need trust, good information and reputation to varying degrees to maintain our online relationships well.

At the end of the session, we made a list of things we value:
Democracy
Non-exclusivity
Attribution
Transparency – disclosure
Innovation
Personalization
Accessibility
Honesty
Creativity
Knowing who people are
Editorial Independence
Connectedness
Anonymity

Things we devalue:
Power law economics
Lack of Attribution
Anonymity
Wuffie-hoarding
Links for money


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