Thursday, December 16, 2004

Presenting to promote conversation

David Wilcox posted this bit over a week ago. I appreciated it for it's usefulness in F2F presentations, but I think the principles involved also apply in online interactions. Presenting to promote conversation:
"Geoff Mulgan, former head of Tony Blair's strategy unit, this evening provided a striking lesson in how to do a presentation that favours the audience - by chunking the content in a way that stimulates conversations. It was all the more effective because there was no Powerpoint, no exhortation, and no evident ego. Clearly some people can survive a tumble in the No 10 spin machine.
The occasion was a meeting of the Tomorrow Network, a free, loose association of about 2200 people treated by the Tomorrow Project to end-of-the-day meetings every few months, mainly in London. Not all at once, of course.
Tonight's topic was 'The future of the electronic media', which is usually a great temptation to fancy slides and baffling techie references. Instead we got 10 stories that provided different windows into the issues, based around technology, business, geography, power relationships, civil society, mentality, community, children, morality, time. The content was a crisp mix of anecdote, analysis, and hunch, all in 20 minutes. I'll do more later on one or two of them. My point here is that the presentation was - it seemed to me - designed specifically to prompt some conversations (and incidently offer at least 10 neat blog items). It occurs to me you could also take the structure and use the 10 categories for further research... a good jump start to some Spurling perhaps. Or do a mindmap - here's a start. "

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